Whether you're cooking up a storm or making beans on toast, we want to hear what's cooking in your kitchen!
What's Cooking? is an online community where you can share your ideas and feedback by taking part in surveys and discussion forums.

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Why Join?

Why should you join What's Cooking UK? 

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Frequently Asked Questions

What is an online research panel?

An online research panel is a community of individuals with similar interests, and experiences, who have voluntarily chosen to participate in online research studies about various topics related to their common interests.

What information is required to become a panel member?

A brief member profile is the only information required for joining the panel. Your member profile will include basic contact information and vital data such as gender and age. It will also ask you several questions about your shopping preferences. The questions included in the member profile survey allow us to ensure that the panel is not only reflective of our customers but also helps us to make your panel experience more relevant to you.

How long will I have to complete each survey?

You will typically have anywhere from 72 hours to one week to complete each survey.

How many surveys do I have to complete?

We encourage you to participate in as many studies as you are invited to. Each month just for participating in and completing our surveys you will be entered into our ongoing competition draws.

Will I be able to select the types of surveys in which I participate?

Yes. We will use the information that you provide to us in the member profile survey to send you invitations to surveys that fit your outlined preferences.

How long will I remain on the panel?

You may remain on the panel as long as you choose to participate. Members may remove themselves from What's Cooking? UK at any time by clicking the unsubscribe button found at the bottom of the emails that you receive from us. Alternatively you can unsubscribe by logging in at https://www.whatscookinguk.com/ and selecting Update, on the bottom of the User Profile Information page you will find an Unsubscribe button.

Will my profile information be sold to other companies?

The information collected by the What's Cooking UK is not sold or distributed to any company. All information is strictly confidential and privacy is guaranteed. Your name will never be sold, exchanged, or distributed to any other party without your express acknowledgement. See our Privacy Policy for complete details.

What if I forget my password?

If you cannot remember your password, simply click on the “Forgot password” button on the panel login page at https://www.whatscookinguk.com// to have it e-mailed to yourself. If you continue to experience problems you can click on the Technical Support link in the bottom left corner of the page.

How do I complete a survey?

You will be e-mailed a unique URL address for each survey you are invited. Simply click on the URL included in the email or alternatively cut and paste the address into a web browser of your choice and complete the survey form online. Survey length is closely controlled to minimize the use of your time.

Are there any prizes for filling out the survey?

Yes, to show our appreciation, you will automatically be entered into our monthly prize draw every time you complete a survey.

How can I be sure you got my responses?

If you would like to ensure that your responses have been received, you can click on the survey link when you are done. A message stating that you have already completed the survey will appear.

Technical Problems

Please click on the Technical Support link found in the bottom left corner at https://www.whatscookinguk.com/ 
Here you can view Frequently Asked Technical Support questions and contact our Technical Support team directly with any queries or general comments.